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What is retargeting?
Retargeting is a digital marketing strategy that tracks website visitors and sends their data back to your site. This data can reveal who visited, how long they stayed, and their interests. Marketers use retargeting to create personalized ads, target specific audiences, and gain insights into customer preferences. Itโs a powerful tool for optimizing ad campaigns, understanding user behavior, and improving product development.
Types of Retargeting Campaigns
Site Retargeting
Targets users who visited specific pages.
Search Retargeting
Engages users based on their search queries.
Email Retargeting
Reconnects with users who opened but didnโt act on your emails.
Best Practices for Effective Retargeting
Segment Your Audience
Group users by behavior, such as cart abandoners or page viewers.
Use Dynamic Ads
Show personalized ads based on products users viewed.
Cap Ad Frequency
Avoid ad fatigue by limiting how often ads appear.
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