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Retargeting is the practice of gathering data about website visitors and sending that information back to your website. This data can include just who visited your site or how long they stayed. It is useful for advertising purposes, as it allows marketers to target specific audiences based on their interests. It is also a great tool for learning about customers' preferences, which can help inform future marketing campaigns or product development.
Interest based marketing can get very annoying when there are specific banners that follow you around. The easiest way to stop this kind of ads is by opt-ing out here