How does Google Ads Remarketing work?

Remarketing (or retargeting) is a form of online marketing that allows business owners to stay in touch wirh their potential customers by showing ads only to those who have visited the website previously. This form of marketing works by placing a unique trigger code (called a pixel) that you can get from Google Ads.

Click to see companies remarketing you

How to opt out of retargeting

Interest based marketing can get very annoying when there are specific banners that follow you around. The easiest way to stop this kind of ads is by opt-ing out here

Questions and answers about retargeting